The House of Gucci has a handsome new ambassador, and it is none other than ‘The Gray Man’ himself — Ryan Gosling.
Gosling is now the face of the Italian luxury fashion brand, and he looks effortlessly dapper in the Gucci Valigeria travel campaign while wearing outfits from Gucci’s Spring 2022 collection. The campaign is influenced by the ’70s travelling aesthetic.
Gosling fronts the new Gucci Valigeria campaign, which is centred around its travel gear, and will be seen on billboards popping up across the planet as you read this. Lensed by photographer Glen Luchford, who has shot major campaigns for Calvin Klein, Gosling is seen with different pieces from the brand's “Gucci Savoy” collection.
In one image he's pushing a Gucci luggage-stacked bell boy trolley, The Darjeeling Limited-style, sporting a '70s-style, waist-cinched suit, while in another he's seen in a Hawaiian shirt from Gucci's Spring 2022 collection (worn by Macaulay Culkin on the catwalk, and already seen on Gosling on the red carpet) surrounded by GG monogrammed suitcases and carry-on bags (all of which will be available to shop in due course). Elsewhere the Gos can be seen sitting on the back of a Chevy in a striped suit and a retro-infused skinny tie, akin to the sort of thing he wore this summer.
Speaking of the collaboration, it is absolutely on point. Alessandro Michele, the creative director of Gucci said “Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys…” and as you can see Gosling fits for Gucci.